3D models and infographics

A great way to bring something to life is with a 3D model. For our client Bewley’s Coffee we created detailed infographics to show the importance of extraction time when producing an espresso.  To create such visuals without CGI would involve a complicated photography shoot and many hours of photo retouching to comp all the elements together. That’s not to say that such an infographic didn’t take long, but once completed, the scene is then editable. In this case the branding on the cups could be updated and the fonts revised when Bewley’s updated their corporate identity.